"\u003cdiv class=\"caseStudyPopup\"\u003e\u003ch1\u003eUnibrain\u003c/h1\u003e\u003cdiv class=\"content\"\u003e\u003ch2\u003eThe Company\u003c/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eUnibrain S.A. was founded in 1985. The main purposes of the company are research, development and commercialization of software and hardware for PCs / Mac and computer peripherals as well as the research, development and commercialization of microelectronics software (firmware) and hardware for consumer electronics. The company has a significant exporting activity in the international markets of Europe, Asia and North America.\u003c/p\u003e\n\u003ch2\u003eThe Need\u003c/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe need of the company was to \u003cstrong\u003esecure funding\u003c/strong\u003e in order to invest in research and development activities for the design and production of new products and perform all necessary actions for their commercialization (partnerships, promotion, etc.).\u003c/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eThese new products were:\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\"\u003e\"\u003cstrong\u003eHiZak 3 in 1\"\u003c/strong\u003e, a multi-use appliance that connects to a TV set and provides immediate access to high-definition video, digital music, photos and other digital data.\u003c/li\u003e\n\u003cli style=\"text-align: justify;\"\u003e\u003cstrong\u003e\"AirZak\"\u003c/strong\u003e, a wireless storage device, which is used as a playback appliance for media files in smartphones and tablets, as a distributor for  wireless Internet WiFi and 3G / 4G for up to seven mobile phones and tablets.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eThe Approach\u003c/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eBPM developed and monitored the implementation of two Business Plans for the design, development and production of the devices \"HiZak 3 in 1\" and \"AirZak\".\u003c/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eMore specifically, the first business plan, related to \"HiZak 3 in 1\", was funded by the program “Creation - Support to new innovative enterprises, notably highly – knowledge intensive (Spin-off και Spin-out)” in 2010. The project included design and product development activities, data analysis and software development, assembly, operation control, product development and activation of commercial activities.\u003c/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eRegarding the product \"AirZak\", the business plan was funded by the program \"ICT4Growth - Business Support for investment projects developing and providing innovative products and value-added services\" in 2012. This project included design activities, industrial research, development, final products’ preparation for commercialization and business networking. \u003c/p\u003e\n\u003ch2\u003eThe Result\u003c/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe main benefits from the implementation of the Company’s abovementioned investments and the development of products \"HiZak 3 in 1\" and \"AirZak\", are summarized as follows:\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\"\u003e\u003cspan style=\"line-height: 18px;\"\u003eStrengthening of a Greek, healthy SME with global visibility.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"text-align: justify;\"\u003e\u003cspan style=\"line-height: 18px;\"\u003eFostering of the Company’s successful development.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"text-align: justify;\"\u003e\u003cspan style=\"line-height: 18px;\"\u003eFurther enhancing research \u0026 development of new, innovative, high technology products.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"text-align: justify;\"\u003e\u003cspan style=\"line-height: 18px;\"\u003eProduction of two unique Greek technological products.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"text-align: justify;\"\u003e\u003cspan style=\"line-height: 18px;\"\u003eContribution to increased employment of high-level scientific staff in technology sector.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"text-align: justify;\"\u003e\u003cspan style=\"line-height: 18px;\"\u003eInternational promotion of Greek know-how in technology and ICT sector through the success of these products.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003c/div\u003e\u003c/div\u003e"